Real Red
Raspberry
The Real Red Raspberry turned to ZDRA Branding to build a user-friendly website, optimized for engagement and conversion. As usual, we were more than happy to dive into the work and start a partnership that turned to friendship.
Responsive.

Real Red Raspberry brings you raspberry at its finest. Real Red Raspberry is a family business built on rich agricultural and academic traditions. The founders of the company, a father-daughter duo, both have academic backgrounds but decided to pursue their passions instead.
Industry
- Food
Technologies used
- WordPress
- Adobe Photoshop
- Sketch
Involvement/Role
- Website Design
- Website Development
Approach.
The superb flavour of the Real Red Raspberry products are accompanied by modern and elegant packaging adding on the exclusivity and quality of the product itself. We brought this vibrant aesthetic through into the website design, really capturing the essence of the brand online.
Also, we made a completely mobile-ready platform. We designed a fully responsive website experience that was simple, intuitive, and engaging for potential customers.

Typo & Palette.
For the new Real Red Raspberry website, we developed a bold colour palette based on shades of red colour that perfectly complements the open and light background of the website. This combination of tones helped us gain clarity and provide a memorable and engaging design.
Titles
H1, H2, H3…
Titles
H1, H2, H3…
Body
Paragraphs
Body
Paragraphs
Red
#A2202D
White
#FFFFFF
Black
#000000
Website.





Satisfied Client.
Satisfied
Client.
We are amazed by the work done by our friends from ZDRA Branding. They’ve provided us with the design and development expertise we needed to ensure our communications and brand identity is strong and consistent across all mediums and reflects the true essence of Real Red Raspberry.
– Tatjana Avramov, Co-Owner @Real Red Raspberry.
Project is live.
In the process of creating a new website, the first thing we focused on was creating a reversed colour scheme, adding a darker text on a light background to give a fresh, distinctive feel.
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