PayX
PayX engaged ZDRA Branding to elevate and modernize their Web and Mobile Application with the goal to drive traffic and engagement by developing a visual language and improving user experience.
PayX is a technology solution provider with a suite of online payment products, encompassing e‐Money solutions, hosted payment pages, payment gateway APIs and reporting/analytics tools. Their clients include banks, telecoms firms, PSPs and e-money institutions. They have long-established technology development expertise in supporting direct peer‐to‐peer real‐time transactions.
Industry
- Online Payment System
Technologies used
- Adobe Photoshop
- Adobe Illustrator
- Sketch
Involvement/Role
- Branding
- UX/UI design
Approach.
A key factor for the success of design is engagement. One of the key goals for PayX’s new design was to create an informative design that will educate their potential customers through clear and concise messaging. Starting from the logo, our goal was to create something memorable, that will distinguish them from their competition and easily stick in the minds of their target audience.
When it comes to the home page, we successfully developed an effective content strategy and streamlined user experience. Our focus was on developing an easy to navigate, smooth design that would help their audience, to just in a few clicks, get the job done.
Typo & Palette.
A combination of black and gold was used to express the lushness and exclusivity of this type of business. We achieved clearness and sophistication and made all propaganda symbols get a very prestigious look.
Titles
H1, H2, H3…
Titles
H1, H2, H3…
Blue
#2B79F9
Dark Blue
#0F46C8
White
#FFFFFF
Blue
#2B79F9
Dark Blue
#0F46C8
White
#FFFFFF
Branding.
Stepping away from strict ‘rules’ we wanted to create ‘guides’ instead – making the identity expandable, fun and allowing it to evolve and adapt with the world around it.
Application.
Satisfied Client.
Satisfied
Client.
We came to ZDRA Branding with a very ambitious and broad project idea. The team were fantastic at helping us develop the project to ensure that the design was user-friendly, modern, engaging and capable of presenting a highly complex subject in a way that many different levels of users could engage with.
– Raco Payx.